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Are you overselling on Facebook? | SocialBo | Social Media For Small Businesses

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Are you overselling on Facebook?

Most social media users do not want to be sold when they are communicating through social media. Remember that 80/20 rule I have been telling you about? Facebook is instead a chance for local and small businesses to build their brand, enhance customer awareness, and create an educated and loyal base of fans that view the business as expert in their field. Facebook should be used to provide helpful and educational or even entertaining information. It provides an opportunity for the local and small business owner to present the face of the company in a positive light rather than just try to sell things. Those who make the mistake of focusing solely on selling often find a lack of interest and interaction which amounts to lost time and money.Facebook

Interact with Users

Interaction with fans and even non-fans on Facebook is huge. Local and small businesses should reach out and try to communicate with fans of their page and even those who may not yet be fans. This can be done by providing helpful advice in an area in which the company specializes. It can also be done by providing behind the scenes glimpses into the company, for example. It can also be used to direct your target audience to a website by creating a link back to where longer, but interesting and helpful blog posts may be posted.

 

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Filed under: Blog, Facebook, Online Social Media Presence, Small Business Owners, Social Media Marketing Tips, SocialBo, St. Cloud, Twin Cities Tagged: Affordable Web Design, Blog, Blogging, Business, Facebook, Internet Marketing, Marketing and Advertising, Online Communities, online sharing, Online Social Media Marketing, Online Social Media Presence, Online Social Presence, Search Engine Optimization, SEO, Small business, Small Business Owners, Small Business Website Tips, Social media, Social media marketing, Social Media Networking, Social Media Tips, Social network, Social networking service, SocialBo, St. Cloud, Twin Cities, Website Design, WordPress

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